01
A complete website redesign
A new visual direction built around original gym photography, bold typography, and clear sections for training, equipment, coaches, and membership.
Broward Strength Case Study
A new website. Double the revenue in one month.
Silicon Key redesigned and built a new website for Broward Strength, optimized its SEO and AEO, and helped the gym double its revenue in one month.
Visit browardstrength.com
2×
Revenue in one month
Client
Broward Strength & Performance
Industry
Strength Training & Fitness
Location
Davie, Florida
Result
2× revenue in one month
A serious gym needed a website to match.
Broward Strength & Performance is a 24/7 strength gym in Davie, Florida, with strongman, powerlifting, Olympic weightlifting, and coaching. Its equipment, coaches, and training community give prospective members plenty of reasons to walk through the door.
The website needed to bring those reasons online: show the space, explain the training options, and make joining or booking a visit straightforward.
The challenge
Turn local discovery into a first visit.
People comparing gyms need concrete answers: what can I train, who can coach me, where is the gym, and how do I join? The project brought those answers together in a new website, with search visibility and the path to membership considered alongside the design.
What Silicon Key built
Designed to show the gym. Built to help people join.
02
A direct path to membership
Membership and drop-in links connect visitors to PushPress, while visit booking connects to Calendly. Clear calls to action make the next step easy to find.
03
Local SEO foundations
Location-specific page titles and descriptions connect the site to Davie and Broward County. Canonical URLs, a sitemap, and crawlable pages support discovery.
04
Answer engine optimization
Visible information about services, location, hours, and coaches gives search and answer engines concrete business facts to work with. ExerciseGym structured data describes the gym.
05
Real people and real equipment
Original training-floor photography and coach profiles give visitors a closer look at the gym before they book a visit.
06
A mobile-ready experience
Responsive layouts, optimized images, and clear navigation make it easier to explore the gym and take action from a phone.
From redesign to discovery
01
Clarify the offer
Bring the gym’s training disciplines, coaching, access, and membership options into a clear page structure.
02
Design and build
Create a new website using the gym’s own photos and connect the membership, drop-in, and visit booking paths.
03
Optimize SEO and AEO
Align visible business information with metadata, structured data, and crawlability so the site communicates clearly to people and search systems.
The results
Double the revenue. Discovered in search and AI answers.
- ✓Broward Strength doubled its revenue in one month following the website redesign and SEO/AEO work.
- ✓The new website brings the gym’s training, coaches, and membership options into one clear experience.
- ✓Visitors can move directly from learning about the gym to joining, purchasing a drop-in, or booking a visit.
Reported search visibility
- Gemini: Broward Strength appeared first for the query ‘Broward Power Gym’.
- ChatGPT: Allan Alonso now appears in ChatGPT answers.
- Broward gym searches: Broward Strength was reported among the highest-ranking gyms across ChatGPT and Google, including first-place appearances for ‘Broward gyms’.
These search results were reported by Silicon Key for this engagement. Placement varies by query, location, personalization, and date.
The revenue result reflects the overall engagement; it is not a separate measurement of SEO or AEO performance.
About the Broward Strength project
What did Silicon Key do for Broward Strength?
Silicon Key redesigned and built a new website, connected membership and visit booking paths, and optimized the site for SEO and AEO.
What was the result?
Broward Strength doubled its revenue in one month following the website redesign and SEO/AEO engagement.
What did the SEO and AEO work include?
The work included local page metadata, canonical URLs, a sitemap, clear business information, and ExerciseGym structured data.
Can Silicon Key help another gym or local business?
Yes. Silicon Key designs and builds websites and improves SEO and AEO around each business’s services, customers, and next steps.
Customer experiences
What our customers say
Read our customers’ experiences on our Google Business profile.